As e-commerce grows in Argentina, understanding the payment methods preferred by consumers becomes essential for any company that wants to expand its business in this market. Argentina has particularities in terms of its payment options, from credit cards to digital wallets and cash cash payments. In addition, the possibility of to pay in installments is essential for most consumers.
In this article, we show you the most popular payment methods in Argentina and how Rebill can help you integrate them efficiently into your e-commerce platform.
What are the most used payment methods in Argentina?
Credit cards
Credit cards continue to be one of the most dominant payment methods in Argentina, especially in e-commerce. They represent approximately 35% of online transactions. The main credit cards in the country are:
- Visa
- Mastercard
- American Express
Argentine consumers tend to prefer credit cards because of the possibility of paying in interest-free installments, a very common practice in the country. This option allows customers to divide the total cost of a purchase into several monthly payments, which facilitates access to higher-value products.
Digital wallets
The use of digital wallets has grown exponentially in Argentina. In 2023, these wallets accounted for 31% of the value of e-commerce transactions, and that figure is expected to grow to 44% by 2027. The most popular wallets include:
- Mercado Pago: Mercado Libre 's payment platform dominates the market, both in online payments and in physical stores through QR codes.
- MODO: Driven by the main banks in the country, it allows centralizing all debit and credit cards in a single application.
- Ualá: Offers a prepaid card and a digital wallet, ideal for those looking to control their spending without using a traditional credit card.
Digital wallets also allow users to make fast, contactless payments, which has led to their mass adoption.
Debit cards
Debit cards account for approximately 18% of ecommerce transactions in Argentina. These cards are widely used for everyday purchases and are favored by those looking to avoid accumulating debt.
Local banks often offer special promotions, such as discounts and refunds, which has increased their use. For businesses, offering debit card payments is a sure way to capture a wider audience, including both young people and those who prefer to avoid using credit.
4. Cash payments
Although the use of cash has decreased with digitalization, it is still a relevant option, especially in rural areas and for unbanked consumers. Companies such as Pago Fácil and Rapipago allow customers to make purchases online and pay for them in cash at physical locations. This method remains popular among those who prefer not to use digital means.
5. Prepaid cards
The use of prepaid cards is booming, especially among young people and those seeking greater control over their spending. Platforms such as Ualá and Naranja X have popularized this option. Prepaid cards offer additional security, as they are not linked to a bank account, which makes them ideal for online purchases.
The role of installment payments in Argentina
One of the most unique and relevant aspects of the payment system in Argentina is the possibility of paying in interest-free installments. This option allows consumers to finance their purchases by dividing the total payment in several months without additional costs. It is especially common for higher-value purchases, such as appliances, technology and travel.
Special features of installment payments
In Argentina, it is not uncommon for consumers to use more than one credit card to finance a single purchase. This practice allows them to spread the payment across multiple cards to take advantage of each card's credit limits or to better manage their budget. Therefore, it is critical that payment platforms offer the option to process payments with multiple cards in a single transaction.
Advantages of offering installment payments:
- Higher average ticket: Consumers tend to spend more when they have the option of financing their purchases in installments.
- Improved conversion: By lowering payment barriers, fees incentivize users to complete their purchases.
How does Rebill facilitate payments in Argentina?
Rebill offers a complete solution for managing recurring and cross-border payments in Argentina. Our platform allows companies to accept the most popular payment methods in the country, such as credit cards, debit cards, digital wallets and cash payments, facilitating the expansion of your business without the need for local infrastructure.
Advantages of using Rebill:
- Agile integration: Accepts multiple payment methods and offers the possibility of splitting payments among several cards.
- Recurring payments: Ideal for companies that operate with subscriptions, allowing the automation of monthly collections.
- Compliance: We ensure that all transactions comply with local data protection and security regulations.
Conclusion
If your company wants to expand in Argentina, it is essential to offer a variety of payment methods that reflect local preferences, from credit cards to digital wallets and installment payments.
Rebill facilitates the integration of these payment methods, ensuring a seamless experience for both businesses and consumers. We offer a complete solution that simplifies payment management in one of the most dynamic markets in Latin America.
<p style="margin-bottom:0;">Contáctanos hoy para descubrir cómo Rebill puede ayudarte a optimizar la gestión de pagos y maximizar tu presencia en Argentina.</p>
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