PIX is an instant payment system launched by the Central Bank of Brazil in November 2020. It allows users to make and receive payments in real time, 24 hours a day, using various identifiers such as CPF, cell phone number, email or a PIX key. PIX is secure, cost-effective and universally accessible in all banking institutions in Brazil.
PIX is used by 150 million Brazilians who could become your potential customers. In addition to being real-time and available 24/7, it allows businesses to eliminate intermediaries, which translates into lower transaction fees.
Use QR codes, phone numbers or email addresses for hassle-free payments.
End-to-end encryption ensures secure transactions.
Supports transfers, bill payments, taxes and purchases.
More than 80% of Brazil's adult population.
With an average ticket of USD $88.
Compared to combined debit and credit payments.
PIX has captured a significant share of the Latin American e-commerce market.
The integration of PIX into Brazilian e-commerce is complete, with 100% acceptance among the 59 largest online stores. This widespread adoption has generated significant benefits for both consumers and merchants, including:
✅ Instant funding times: improved cash flow and reduced shopping cart abandonment.
✅ Lower costs: Merchants offer 5-20% discounts for PIX payments due to lower processing fees.
✅ Improved conversion rates: Simplified payment processes lead to higher conversion rates.
PIX continues to evolve with new features aimed at increasing its versatility and convenience for users:
✅ Automatic PIX: Simplification of recurring payments for subscriptions and services. This feature is now available with Rebill.
✅ PIX credit: Allowing installment payments to serve a wider audience.
✅ Cross-border PIX: Facilitating international payments with currency conversion. This feature is now available with Rebill.