Discover OXXO: Mexico's leading convenience store chain
What is OXXO?
OXXO is one of the largest and most recognized convenience store chains in Mexico and Latin America. Founded in 1977 in Monterrey, it is a subsidiary of FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.), a giant in the beverage and retail industry. Currently, OXXO operates more than 20,000 stores in Mexico and has begun to expand internationally in countries such as Colombia, Chile, Peru, Brazil, and others.
History of OXXO
Creation and expansion
OXXO was born as a point of sale for beer from the Cuauhtémoc Moctezuma brewery, part of FEMSA. Over time, the store expanded its offerings to include general consumer products. During the 1990s, OXXO expanded rapidly throughout Mexico, establishing itself as a ubiquitous brand.
Innovation and financial services
One of the keys to OXXO's success has been its constant innovation and diversification:
- OXXO Pay: Launched in 2017, this service enables secure and convenient online payments, even without access to credit or debit cards.
- Spin by OXXO: Digital wallet that facilitates money management for millions of people.
OXXO Services
Variety of products and services
OXXO is not just a convenience store; it is an everyday solutions center. It offers a wide range of products and services:
- Consumer products: Food, beverages, personal care products and electronics.
- Financial services: Utility payments, telephone recharges, bank deposits and withdrawals.
- OXXO CEL: Mobile telephony and high-speed internet services.
- Andatti: 100% Mexican high altitude coffee from regions such as Veracruz, Chiapas and Oaxaca.
Impact on financial inclusion
OXXO has played a crucial role in financial inclusion in Mexico:
- Correspondent banking: Allows deposits and withdrawals, facilitating access to financial services.
- Spin by OXXO: Has reached millions of users, promoting financial inclusion, especially among women.
Impact and future of OXXO
International expansion and social commitment
OXXO has begun to expand beyond Mexico, with stores in countries such as:
- Colombia: Adapting the OXXO experience to local needs.
- Chile and Peru: Establishing a presence and adapting to commercial cultures.
- Brazil: Starting operations in 2020, with significant growth.
Continuous innovation
OXXO continues to innovate in its service and product offerings. In addition to its financial services, it has launched loyalty programs and expanded its portfolio of private-label products, such as andatti coffee and other household essentials.
OXXO has proven to be more than a convenience store; it is a cultural and economic phenomenon in Latin America. Its focus on convenience, innovation, and customer service positions it as an undisputed leader in the retail market.
<p style="margin-bottom:0;">En Rebill, ayudamos a empresas globales a ofrecer OXXO como método de pago a sus clientes mexicanos, facilitando así la inclusión financiera y el acceso a productos y servicios en línea. Si estás interesado en expandir tu negocio en América Latina y deseas conocer más sobre cómo integrar OXXO Pay en tu plataforma, contáctanos.</p>
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