What is Efecty?

What is Efecty?

Efecty is a very popular online payment service in Colombia. This system allows users to perform financial transactions, such as bill payments, cell phone top-ups, money transfers and more, in a secure and efficient manner. Efecty is widely recognized for its accessibility and ease of use, making it an attractive option for many Colombians.

Operated by Servientrega, one of the largest logistics and shipping companies in Colombia, Efecty has more than 10,000 service points throughout the country. It also offers online services so that users can make transactions from the comfort of their homes.

History of Efecty

Creation and expansion

Efecty was launched in 1996 by Servientrega as a solution to facilitate financial transactions in Colombia. Since its launch, it has grown exponentially, expanding to thousands of locations and offering an ever-increasing range of financial services.

Efecty's popularity is due in large part to its accessibility. With service points throughout the country, it has managed to reach both rural and urban areas, allowing Colombians in all regions to access essential financial services.

Expansion of services

In its early years, Efecty focused primarily on bill payment and cell phone recharging. Over time, the company has expanded its range of services to include:

• Money transfers
• Tax payments
• Other financial services

In 2012, Efecty launched its online platform, allowing users to make transactions from home. This digital expansion has been key to its continued growth.

How does Efecty work?

Point-of-service transactions

To use Efecty in person, users must visit an Efecty service point, where an agent will assist them with their transaction. Payments can be made in cash or by debit or credit card.

Online transactions

To use Efecty online, users must create an account on the Efecty platform. Once created, they can log in and perform transactions as they would at a point of service.

Make a payment

To make a payment with Efecty, users need to have the payment reference number. They can visit an Efecty service point or log in to their online account to make the payment.

Make a money transfer

To make a money transfer with Efecty, users need the recipient's identification number and the amount to be transferred. They can visit an Efecty service point or do it online.

Benefits of using Efecty

Accessibility

One of the main benefits of Efecty is its accessibility:

• More than 10,000 service points nationwide
• Online platform for home-based transactions

Security

Efecty is known for its security:

• Robust security measures: Encryption technology and verification procedures.
• Fraud protection: Investigations and resolutions in case of fraudulent activity.

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Expand your business with Rebill

While Efecty is a solid option for local transactions within Colombia, Rebill allows companies from all over the world to receive payments from their Colombian customers through Efecty and offers a comprehensive solution to scale your business throughout Latin America.

Advantages of using Rebill

• Various payment methods:
  • Cards
  • Electronic wallets
  • Bank transfers
  • Cash in more than 10 countries, including payments through Efecty in Colombia.
• Key benefits:
  • Transparent costs: No minimum fees or hidden costs.
  • Real human support: Personalized assistance to solve any doubt.
  • Facilitating cross-border payments: Ideal for startups and global companies.

Comprehensive payment solutions

• Payins:
  • Expansion throughout the LATAM region without the need to establish a legal presence in each country.
  • Allows companies around the world to receive payments from their Colombian customers through Efecty.
• Payouts:
  • Disperse payments in the preferred currency of your workforce, customers and partners.

Fast and efficient integration

• API and SDK friendly: Accelerate your launch with our technology solutions.

Contact us today to start simplifying your installment payments and grow your business in Latin America.