Technology education in Latin America is booming, and with it comes unique challenges in payment and subscription management. Henry, a technology training academy founded in 2020, has been able to overcome these challenges and expand its reach in the region with the help of Rebill, who has become a key partner in its growth process.

Read on to learn how Henry's team, led by CEO and founder Martin Borchardt and co-founder Manuel Barna, improved their payment processes and maximized user retention with Rebill's support.

EdTech sector challenges for Henry in Latin America

In a market as diverse as Latin America's, training platforms like Henry face major challenges in managing efficient and secure transactions. Among the main obstacles Henry encountered as it scaled its platform are the following:

  • Diversity of payment methodsHenry's students come from different countries in the region and prefer a variety of payment methods, from credit cards to local options such as SPEI in Mexico.
  • Payment and Subscription AutomationWith a business model based on subscriptions and recurring payments, Henry needed a platform that would facilitate automation to reduce errors.
  • Continuous and real-time support: Online education has no fixed schedule, so 24/7 support is essential to avoid interruptions in transactions and ensure continuous access to students.

Martin Borchardt, CEO of Henry, explains the importance of finding a reliable supplier:

"For us, having a platform that integrates all the necessary payment methods and allows us to operate in several countries was essential. With Rebill, we were able to centralize and simplify our payments."

The solution: Rebill

The implementation of Rebill represented a before and after in Henry's payment management. Rebill's automation and support streamlined their processes, improving the experience for both students and the Henry's team. Co-founder Manuel Barna comments on this change:

"Rebill provided us with real-time support that has been essential to keeping our operation running smoothly. In addition, the automation allowed us to significantly reduce the operational burden."

Henry's key results with Rebill

Since adopting Rebill, Henry has achieved significant performance improvements:

  • 85% payment approval rate in key markets such as Mexico and Argentina.
  • Increased student retention by facilitating seamless payments.
  • Reduction in administrative management time, allowing the team to concentrate on the growth of the platform.

Barna adds:

"Thanks to automation, our team can focus on what really matters: improving our courses and supporting our students in their professional development."

The strategic partnership between Henry and Rebill

One of the elements that has been crucial to Henry's growth in Latin America is Rebill's flexibility to integrate local payment methods, such as SPEI in Mexico, which has improved accessibility for students in the region. Rebill's ability to handle automatic retries has also been key to payment recovery and user retention.

Borchardt highlights:

"With Rebill, we have been able to tailor our payments to the needs of our students. This has been essential in reducing the dropout rate and ensuring a frictionless experience for our users."

Conclusion: Rebill, a strategic partner for Henry

For Henry, Rebill has not only optimized its payment processes, but has also become a strategic partner for its expansion in Latin America. Martin Borchardt sums up the relationship this way:

"Rebill has allowed us to scale our platform efficiently and ensure that our students receive a seamless payment experience. It is, without a doubt, a key partner in our growth strategy."

Ready to take your EdTech to the next level in Latin America?

If your company faces similar payment and subscription management challenges to Henry's, Rebill may be the solution you need. Our team is ready to help you integrate local payment methods, automate your processes, and optimize customer retention with a platform designed for the Latin American market.

Contact us today and find out how we can help you transform payment management in your EdTech business and ensure a frictionless payment experience for your users across the region.

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